Designing an ecommerce/online store using a website builder doesn’t have to be complicated. There are many website builders out there, but you will find a lot of website owners raving about Wix. With great reviews, Wix is often considered to be an all-around website builder, which has the right mix of features, templates and tech support. Wix has over a hundred million users in 190 countries. So, is Wix the right website builder for ecommerce portals? Here is a quick overview for your help.
The basics
Wix has a good range of features, tools and elements required to build robust ecommerce sites. From contact forms and integration of Google Maps, to customer reviews and subscriptions, all the basic features are included. If your company is willing to accept bookings online, Wix has scope for that, as well. Inventory management is particular impressive, and products can be enlisted as required, either individually or via categories. For payments, there is PayPal integration and credit cards, and the platform doesn’t charge the store owner for selling products. Wix also offers the choice to get a logo for your online store for free.
What’s good?
Wix is an apt website builder for small to medium-sized online stores. It has a whole range of templates, and quite a few of them are free. The tech support of Wix is one of the best you can find, and the platform is supremely easy to use. You practically need no knowledge of coding to get the website up and ready. Websites designed with Wix are always responsive, so you don’t have to worry on that front, and there are special templates for different niches and categories, which simplifies the process of designing, as well.
What’s bad?
A few features, such as “abandoned cart recovery”, are missing from Wix. You also cannot sell through multiple channels. Eventually, you will have to pay for the platform, at least for the basic platform. Nevertheless, it is still not super expensive. Wix doesn’t allow you to change the template once selected, which is a bummer of sorts.
Final word
Wix is certainly one of the better website builders out there, and you can easily consider this for smaller websites. Wix is pretty flexible, so in case you want to expand your business later, there is enough scope for that. If they allow easy changing of templates without building the website from scratch, it would have been a good advantage.
